Society and Culture

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the-cultural-creativesThe Cultural Creatives
How 50 Million People are Changing the World
By Paul H. Ray

Publisher's Description
In this landmark book, sociologist Paul H. Ray and phsychologst Sherry Ruth Anderson draw upon thirteen years of survey research studies on more than 100,000 Americans, plus more than 100 focus groups and dozens of in-depth interviews. They reveal who the Cultural Creatives are and the fascinating story of their emergence over the last generation, using vivid examples and engaging personal stories to describe their distinctive values and lifestyles. What makes the appearance of the Cultural Creatives especially timely is that our civilization is in the midst of an epochal change, caught between globalization, accelerating technologies, and a deteriorating planetary ecology. A creative minority can have enormous leverage to carry us into a new renaissance instead of a disastrous fall. The book ends with a number of maps for the journey that our civilization is embarked upon: initiations, evolutionary models, scenarios, and the elements of a new mythos for our time. "The Cultural Creatives" offers a more hopeful future and prepares us all for a transition to a new, saner, wiser, culture.

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